Affinity Retail is the Northeast’s most trusted, innovative, and best in class food sales agency. Our reputation is built on exceptional execution/results in the foodservice and retail fresh foods channels. Engaged leadership, passionate people, sophisticated structure, and unparalleled commitment to culinary are the hallmarks of our success. This unique, industry-leading approach positions us to effectively compete now and in the future.

Affinity Retail specializes in Fresh Food sales across the grocery, club, convenience and e-commerce channels. Our foodservice heritage is what sets us apart. This makes our highly skilled associates the best at delivering comprehensive and detailed meal solutions across the entire store perimeter. We are well connected at all levels of the retailer. Unlike our competitors, our field engagement is uniquely leveraged with trained specialists intimate with the operational challenges of today. We believe this is critical to translating sales plans to best in class store level execution - driving sales where the rubber meets the road. Our expertise in category management, merchandising, consumer trends, culinary, bakery and administrative support are evident in our critical categories. We are the true meal solutions experts for At Home, Away From Home, and everywhere in between.

For more information, contact Bill Chiodo.

Our retail teams drive business through relationships at store level.


Formed in 2014, the Affinity Group is a North American food sales & marketing agency committed to providing superior service and outstanding execution through sales analytics and comprehensive planning to drive results. Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.

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